Paternalism is a concept based on power, influence, authority and proof of a male in the context of family. Media is a way through which the system is reproduced in society. Identifying the type of masculinity depicted in the series Setayesh is one the objectives of the paper. First, 27 scenes were selected from scenes representing patriarchy and masculinity to determine their explicit and implicit implications after analyzing semiotics at the micro level. Then the symbols extracted at micro level were analyzed in relation to the overall context of Iranian society with regard to discursive semiotics approach. The most important result of the research shows that the masculinity represented in this series is of the punishment masculinity through which father's violence, domination and conscience are prioritized in the family structure. This series presents a kind of weakened masculinity by representing and disseminating new forms of masculinity that are in conflict with the suitable pattern with indigenous culture. In this way, it doubts the existence and ideology of the patriarchal system. The imagination in this series is that the media, with regard to other external and environmental factors, criticize the stability of patriarchal order and provide an unstable picture of the patriarchal system. On the succession, such a system is replaced by patriarchal order without replacing a desirable or conventional pattern.

Ferdowsi's Shahnameh is one of the literary works in which the narratives of the heroes' assassination and mourning for them are expressed, and in some of its visual versions, images with the theme of mourning have been depicted. ­ The painters of Ilkhani's Shahnameh, one of the masterpieces of the Mongol epoch and the first school of Tabriz, have frequently portrayed images of assassination and mourning in this masterpiece. In terms of studying paintings with these themes in Ilkhani's Shahnameh, a correct understanding of the signs and visual concepts of the paintings is not achieved by only relying on the text and poems of the Shahnameh. Thus, in this research, the images of assassination and mourning in Ilkhani's Shahnameh have been analyzed based on Rolan Barthes' semiotics. The consequences show that the paintings in Ilkhani's Shahnameh, this worthwhile masterpiece, whose creators had more elevated dreams than just creating a work of art, not only reflects on the procedure of creation and evolution of Iranian art but also mirrors creeds, beliefs, socio-political currents and signs of Iran in the Mongol epoch. Selected images from this Shahname with the theme of assassination and mourning have been subjected to structural and content analysis with a different viewpoint based on "Rolan Barthes semiotics". By explaining and revealing the relationship between the explicit and implicit implications of the text and the imagery, it was stated that the explicit implication of the mourning paintings refers to the original and written text (songs of the Shahname). Upon analyzing the implied implications, the connection of the mourning images implies the situation of the Iranian people after the Mongol attack and massacre. In the analysis of the second implied implication, it can be said that the images of assassination, mourning, and funeral in Shahnameh, emphasizing the position of the current minister, Khwaja Ghiyath al-Din Muhammad, imply the immortality the memory of the assassination of his father, Sheikh Fazlullah Hamedani.

Usuli experts' theory of conceptual implication, on one hand, and the linguistic philosophers' theory of semantical implication, on the other, can be the subject of a comparative study. Theory of conceptual implication is the basis of the semantic approach. Conceptual implication is the transfer of mind from a term to its meaning regardless of the speaker's intention. Judicial implication is the transfer of mind from a term to the speaker's intended meaning. Semantics is closer to the theory of conceptual implication because semantics is the study of meaning independent of the speaker or author’s intention. Pragmatics is closer to theory of judicial implication because pragmatics is the study of meaning based on the speaker or author’s intention. Of all theories of semantical signification, the use theory of meaning is closer to the theory of conceptual implication because according to both theories, language and the use of terms are socially rule-governed activities. What's more, both theories claim that phrases and terms acquire their meaning through their multiple usages and functions in society.

The present paper discusses implicit memory (compared to explicit memory) as a new phenomenon in memory research. First, ideas about implicit memory are considered very briefly from historical point of view. Then, as in recent studies, two lines of research are discussed; i.e., subliminal stimuli and repetition priming studies. These studies, especially priming studies, show that explicit memory are affected differently by various variables. While explicit memory tests are affected by the levels-of-processing and the interval between encoding and retrieval stages (forgetting effect), implicit memory tests are not affected. On the other hand, while implicit memory tests are sensitive to modality and mood changes, manipulated both at encoding and at retrieval, memory tests are unaffected. The findings related to amnesic patients are impaired with respect to explicit memory and are intact with respect to implicit memory.There are two theoretical explanations for this double dissociation between explicit and implicit memory. The processing view suggests that there is a single and integrated memory system and the discrepancy between explicit and implicit memory are explained the different natures of relation between encoding and retrieval processes or procedures. The multiple memory systems view, which is more promising and supported by empirical evidence, claims that each of these two types of memory is supported by an independent and separate system(s). Although these systems interact with each other, they follow different rules, however.

1. INTRODUCTION It is very important to pay attention to non-linguistic categories in studies in the field of linguistics, including applied studies. Paying attention to the context and the human element along with interpersonal relationships in the analysis of texts leads to the achievement of hidden and unspoken meanings that, although apparently not mentioned in the word, but they are an integral part of it. These unspoken and implicit meanings, known as "conversational implicative", "follow a violation of Grace's principles of cooperation. " The current article tries to examine the communicative implication and implicit and implicit meanings in the two areas of ethical concepts of Nahj Al-Balaghah by descriptive-analytical method and by pragmatic reading in order to better understand and interpret them. To conduct this research, 71 sentences on the subject of language pests, kindness and goodness were selected and analyzed. The result of the research showed that Imam with a deep insight and according to the circumstances, have used more words and expressions that are a subset of the measurement and general implication. The multiplicity of metaphorical implications in the studied phrases indicates the precise determination of the status and position of affairs and the existence of more general implications in wise sentences indicates the importance of the content of the word. Among the characteristics of implication, it was concluded that the non-elimination of implication is a reason to prove the claim of Imam and shows the stability of his belief throughout Nahj Al-Balaghah and the apparent change of expressions due to the appropriateness of words with the situation is different. The most important implications of conversational implicate according to George Yule are "Generalized conversational implicate", "scalar implicate", "Particularized conversational implicate "which is opposed to agreement implication or "conventional implicate ". In public communication implication, the realization of the necessary inferences does not require any background knowledge of the context of the passages. In meteorological implications, speech is usually calculated based on a value scale. In this case, when producing a piece of speech, the speaker chooses the word that contains the most accurate information according to the conditions. Conversations often take place in very specific contexts in which situational inferences are assumed. Such inferences are necessary to understand the conveyed meanings that originate from specific communication implications. Unlike communication implications, conventional implications are not based on principles of cooperation or solutions. Conventional implications do not necessarily occur in the heart of the conversation, and their interpretation does not require a specific context. 2. METHOD The present study tries to study the noble text of Nahj Al-Balaghah with a descriptive-analytical method and shows how a pragmatic reading based on the implications and guarantees of communication leads to the discovery of the implicit meanings of this revered book. The required data and information were extracted from the moral phrases of Nahj al-Balaghah in the two subjects of the pests of language and benevolence and goodness based on the book "Al-Ma'jum Al-Mawdu'i lunjah Al-Balaghah'' written by Owais Karim Mohammad. In the light of a pragmatic reading to identify, hidden communication implications let us deal with these concepts and in this way gain a deeper understanding and interpretation of it. 3. CONCLUSION By examining the types of implications in 71 examples of ethical expressions about the pests of language and benevolence, it is concluded that the generalized conversational implicature and scalar implicature are higher than other implications. The reason for this is the large number of audiences who, after accepting the religion, did not have enough information about its minor matters and sought its real limits and status. For this reason, Imam as a leader has used scalar words to explain things accurately in order to convey the truth of the matter to the audience by measuring them and determining their position. As can be seen in the research examples, most of the implications are in the wisdoms of this noble book, so the existence of a conversational implicature in the words of wisdom, which is a sensible speech, far from obscure, prudent, and convincing, implies prudence and persuasion. He has a deep thought of Imam. On the other hand, in most cases, the lack of elimination of communication implications is a reason for the truth of their words, and this is effective in gaining more audience trust. Finally, it is concluded that there is always a demand for knowledge for the audience of Nahj Al-Balaghah, that is why this noble book, with its implicit meanings and conversational implicative, has always been able to work with the artist as much as possible. Be open to your audience anytime, anywhere.